Did you know that your skin as a “night mode?” It sheds old cells and regenerates three times faster while you’re asleep. And that’s where OLAY Retinol24 comes in. The proprietary formula works like a retinol, helping cells turn over even faster without drying you out. The result? You heard Quinta: night mode activated. I wrote the script for both the Retinol24 product launch and developed all activations surrounding it.