After 135 years in the biz, it was time to introduce WSJ to a new generation of readers—ones that might assume Wall Street is not necessarily for them. The truth is, WSJ covers a huge range of topics—from corporate shroom use to the economics of Taylor Swift. And in 2024, Mother reimagined the brand with bold colors and splashy copy to show a younger audience the full scope of WSJ coverage. Since then, my team has been bringing that platform to life on social, creating a suite of monthly posts that spotlight fresh coverage—and invite a new generation to make it all their business.