After 135 years in the biz, it was time to introduce WSJ to a new generation of readers—ones who might not necessarily be the Wall Street type. The truth is, WSJ covers a huge range of topics, from corporate shroom use to the economics of Taylor Swift. And in 2024, Mother reimagined the brand with bold colors and splashy copy to show a younger audience the full scope of WSJ coverage. Since then, my team has been bringing that platform to life with a full suite of assets across every channel— inviting a new generation to make it all their business.